How to Add Profile Photo for Users in WordPress – 5 Easy Steps

By default, WordPress doesn’t allow users to upload a profile picture. If your website’s content is contributed by multiple authors, then having an author bio dedicated to every author along with their profile image/avatar is essential. In this article, we have covered in detail how to add profile photo for users in wordpress for free on your wordpress website using a simple and easy plugin. Step 1: Install and Activate the Basic User Avatars Plugin By Stranger Studios. Step 2: Click on the All Users menu From the Menu in the WordPress Dashboard. Step 3: A List of all the current users including the admin registered on your site gets displayed. Step 4: To add an author image for any particular user, Click on the Edit Link below their name. Step 5: After clicking on the Link, Scroll down to the Avatar Section, Here you have all the features that enable you to upload your Profile Pic. Click on Upload File and upload the avatar image for the user. And Click on the Update User Button. You have successfully added an author image to a WordPress User. This plugin is used because it is extremely lightweight. The interface is simple to use and understand.

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Buying a Domain: A Simple Guide to Get You Started

The very first step of starting any online business or creating a website is having the right domain name that exactly reflects the goals and ideology of your website. If you are looking to buy a domain for your website, then you might be confused with lots of choices and options. This article will guide you on how you can buy the best domain name for your website at the cheapest price from the best provider in the market. Best Domain Name Registrars in 2022 Godaddy – Definitely a well-known brand that comes into your mind, the moment you think about buying a domain name. And their customer service is exceptional. Most expensive on the list. Free whois protection. Namecheap – It is great not just for domain names but also for web and email hosting. If you are planning to buy both domain name and hosting services, then Namecheap is the best choice. The user interface is beginner friendly and you can manage your domain as well as hosting in a single panel. Cloudflare – You probably would have known Cloudflare for its amazing CDN service. But, not many are aware that they offer an amazing domain name service at a much cheaper price than the market price. The cheapest on the list. And they are one of the reputed and trustworthy tech brands. But one thing to be aware of is that if you buy a domain from Cloudflare you can use only Cloudflare’s DNS which is free. But you should have some basic knowledge about how to set up DNS. Also, there is no live customer system. If you have good technical knowledge then Cloudflare is your must-go option. Porkbun – You get .com at $9.49 with free whois protection included. The renewal price is cheaper than other providers. The support system is not 24×7 but a chat-based system. If you are quite comfortable with domain management, it is a good option. Google Domains – They offer .com domains for $12 a year. Simple interface and they don’t upsell you with unnecessary extra add-ons. With Google Domains it is extremely easy to integrate your Domain Name with popular platforms in a single click. Need not copy-paste the nameservers back and forth. The price is a bit on the higher side compared to other providers, but it is worth paying for the ease of use. What to look for in a Domain Registrar Here is a list of features that can help you evaluate the trustworthiness of any domain registrar. With a lot of companies offering domains at the cheapest price, it becomes a tedious task to find the best from the rest. This list will make the filtration easier. Here is what you should look for in a domain registrar before making your choice of purchase. SSL Certificate – A domain registrar must offer an SSL Certificate for every domain you purchase. SSL certificate is mandatory for the security of your website and a domain registrar should offer it. Privacy Protection – The domain registrar should offer a privacy protection feature. A Privacy Protection feature is used to hide the contact details of the owner of the domain from the whois database. This acts as a layer of security and spam protection. Though it is optional whether to choose it or not, a reliable domain registrar should offer you this feature in the first place. Renewal Rate – The renewal rate is the rate at which the domain name renews after the initial subscription period gets over. Most people fail to notice the renewal rate while purchasing a domain. Certain Domain registrars charge the cheapest initial purchase fee but their renewal rate will be 3 times the initial price. A good domain registrar should charge a reasonable renewal rate. Customer Support – Domain Registrars should offer timely customer support in case of issues or problems. Not many people are technically equipped to solve a domain-related issue. Therefore, it is essential for the domain registrar to offer reliable timely help at times of technical issues. Security and Reliability – The Registrar should be a reliable and well-established brand name in the market. Mistakes to avoid when you buy a domain name Here are a few mistakes that people often make while making their domain name purchase. People are not even aware of these and continue to do it on consecutive purchases as well. That is why we have pointed out some of the common mistakes that people make while purchasing a domain. Buying from CMS platforms – CMS platforms like Wix, Squarespace, web flow not just helps you build your websites, but also offers your hosting and domain name. But if you compare the pricing of these domain names in these CMS platforms with the market price, these CMS platforms charge you extra dollars for the convenience they offer. When you buy a domain name from these CMS there is no need to integrate the domain name servers. Everything is taken care of by the CMS platform itself. But this doesn’t come free, it comes with that little additional charge. If you are looking to save money, it is better to buy your domain name outside and integrate it with these platforms. Check the Renewal Price – Whenever you buy a domain, the prices for the first 12 months are going to be very cheaper. But most people fail to notice the renewal price rate that is charged after the initial 12 months. It can be several times your initial price. You might end up spending a lot more money in the following years. Ignoring Privacy Details – Always enable the Privacy Protection feature (whois protection). Invest some extra money in protecting your contact details and other private details. Every reliable Domain Seller will provide you with this option. Many people ignore it as an unnecessary expense. But it will protect your details whenever someone tries to whois your domain name. Without Enabling privacy protection, your data

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7 Email Marketing Mistakes To Avoid

Email marketing is an extremely effective tool for reaching your target audience on a consistent basis. Unfortunately, there are also so many pitfalls in this world of email marketing that could easily ruin your campaign. If you’re not careful then you may end up with a list of emails that no one opens or responds to and that would be the worst thing that could happen to your email marketing campaign. This post will help you avoid those pitfalls and instead create a successful email marketing program for your business. Let’s take a look at some of the most common email marketing mistakes to avoid in order to unlock the true potential of your campaign. Not using logos in your Campaign Always try to use your brand logo for your email campaigns. This helps your brand stand out from the crowd and encourages people to open your emails. They are likely to see your logo in other places too and this will create an impact on their mind about your brand and help them associate with your brand closer. Your logo should be Unique, Memorable, and Simple. It helps people recognize your brand easily. Visuals can retain in the human brain for a longer period than mere words. With your logo used in email campaigns, you indirectly make it easier for people to remember your brand better. Not Including A Call-To-Action This probably is one of the most important parts of your email marketing campaign. What do you want people to do when they receive your emails? A Call-to-action is something that you must have in every single email, especially the ones that are driving lead generation. Integrating a call to action that encourages people to take some sort of action is mandatory. It could be clicking a link, downloading an offer, calling a telephone number, completing a form, taking an action, etc. This is the most important part of your campaign and if you’re not including a call-to-action then you’re missing out on a huge opportunity for your business. You may be sending out emails in bulk but without a solid call-to-action, you’re actually not driving any action from your readers. Not having an Attractive Subject Line This is another one of those email marketing sins that you may be committing without even realizing it. You may have noticed that a lot of emails that you receive have a short and sweet subject line. What you may not have noticed is that these subject lines are almost always followed by a short and to-the-point call to action. Subject lines like these are almost ‘hear back’ subject lines. As soon as you see the subject line of an email you should be tempted to open it. The subject line of your email must be Clear, Concise, and Short almost like a mini-call-to-action. Emails with great attention-grabbing subject lines are proven to increase the overall Open Rate. Some examples of attention-grabbing subject lines include Forgetting to Research your Audience This is a big one. You have written a killer email and it hasn’t gone anywhere. This usually happens because you are not targeting the right audience for your emails. If you target the wrong audience, then the chances of your emails getting opened are extremely low. Not doing proper field research for your email campaigns could cost you a lot of business. You need to make sure that you do some prior research about your audience, and their interests and target them with the right email campaigns. Using A/B testing tools and Email Marketing Automation tools can greatly help you achieve this goal. Not Having a Purpose in Your Email This may sound a little bit weird but it is important. Writing an email that’s got a great subject line and a great call to action is essential. But creating emails that have a clear purpose has a great chance to be opened. You have to intentionally put a purpose for your emails for people to open them. You need to make sure that every email that you send has an intention behind it. The purpose will help your emails stand out from the rest because it will make them more likely to be read and opened. Not Testing Your Emails Some email campaigns might work great and some might not. There are many factors that drive the open rate of any email campaign. But testing your email campaigns will give you greater insights into what kind of emails perform well amongst the audience. A/B testing your email campaign will help you understand better the timings at which your emails get a better open rate, subject lines that work better, and the overall format that convinces most of your audience into clicking on your email. Tests like these will give you a better knowledge of your audiences, their interests, and what else you can improve to make your campaigns better. Broken Link or Images Sometimes when sending out emails, people forget to include the right links and images or misspell the links. Though this might seem like a small mistake, it can ruin your email campaign completely. Getting readers to take an action or click on a link is an enormous task. And ruining it all by including a broken link can spoil the reputation of your brand. You have lost a lead! Take utmost care while including links, images, logos, and any external resources. Double-check if everything works as expected before sending out your emails. Not Choosing the Right Content Flow You’ve written a fantastic email, filled with amazing content and a call to action so people can sign-up for your email list. But no one signs up. So what exactly are you doing wrong? Start by changing the layout of your content in your email. Start with the call-to-action at the top of the email and then move on to the content. Make sure that both the call-to-action and the content are positioned in such a way that

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5 Surefire Ways to Increase Website Traffic

Today’s digital world offers an abundance of opportunities for businesses to reach potential clients. Thanks to search engines, the internet has become a mega paperback for businesses looking to reach potential customers. However, with such great exposure comes a great deal of competition — and that can be a challenge for many new businesses. If you have recently started your blog/website or you are searching for additional ways to increase traffic to your site, then this article is for you! Here are 5 surefire ways to increase website traffic. 1. Build an optimized and efficient website It is advisable to keep your website as lean as possible. The more content your site holds, the more it will weigh down your SEO and decrease your website’s speed. In this digital era, your website has to be lean and mean. You must keep all unnecessary content off your website. This way, you can optimize the content which is relevant and make it easy for Google to find and rank your site higher. What is unnecessary content? – Anything that doesn’t serve a purpose for your business or that is only taking up space on your website. You’ve probably noticed that many new websites have a ton of unnecessary content. This is one of the quickest and easiest ways to lose traffic. Also, a website’s load speed is a major ranking factor and by having a well-optimized website you can rank better and get more traffic. 2. Keep writing and publishing great content You have the power to attract more traffic to your website by publishing more quality content. When writing content, you must keep three things in mind: relevance, length, and style. To make sure your content is relevant, do proper research. This research will inform you about your audience’s wants, needs, and problems. Once you know what your audience wants, you will be able to create content that is more relevant and helpful. When it comes to length and style, there are certain tips you should keep in mind. Length is obviously determined by the content itself. However, if you want to keep your site optimized, you should keep an average of 800 to 1500 words per article. Your writing style depends on your audience. If you are writing for a business audience, then you should use a more formal tone. If you are writing for a casual audience, then you can go with a friendly tone. 3. Guest Post A guest post is an article that is published on a third-party website under an author’s name and bio. It is written by an author/writer who is not directly associated with the website to which the article is contributed. A guest post is a great way to increase your online visibility and credibility as a blogger. It gives you the opportunity to write about a topic of your interest to a wider audience, build relationships, network, and generate leads for your business. Writing a guest post is also an opportunity to demonstrate your writing skills and your ability to produce high-quality content that will attract new clients and followers. To get started, find reputed blogs that are looking for guest writers to contribute content. Then, contact them directly via email or phone and ask if they would be interested in having you contribute. 4. Use Interactive Elements Use interactive elements in your blogs like quizzes, surveys, free e-books, and attractive infographics and GIFs. These elements will not only make readers engage in your content, but also help you gain more backlinks, Infographics like the one above are used to convey information in a short manner using visually attractive graphics. By creating these infographics, other blogs will make use of your infographics and will provide you with a backlink as a credit. This is one of the ways to get backlinks and also increase the visibility of your website. When you provide value to your readers through free e-books, kits, or other resources readers are more like to sign up. This will build up the email prospects that you can use in the future to easily promote your content or market your products. 5. Promote your Content In addition to your website, you have the option to attract more traffic to your business by promoting your content on various platforms. There are various free platforms where you can promote your content. Some examples are Tumblr, Pinterest, Reddit, quora, medium, Twitter, Facebook, and email marketing. Whenever you write any new blog post, never fail to also post about your blog on these sites as well. Even if you get very few likes and comments initially, keep doing it consistently. Over time you will be amazed by the results. Platforms like Tumblr, medium, quora, and Reddit have already got so many monthly visitors. By promoting your content on these platforms your content gets so many eyeballs easily, If your content is worthy and provides value to the readers, you can easily get more backlinks and visitors to your website. Ultimately, the best way to promote blog posts is to be consistent and produce high-quality content that is relevant to your audience’s interests. By doing so, you’ll likely gain traction and visibility in the blogosphere, allowing you to promote your blog posts wherever possible. Conclusion Above are the surefire ways to increase website traffic. These are not only effective but they are quick too! The best part is that they don’t require a lot of time, effort, or money to implement. By following these steps, you can quickly increase your website’s traffic. Website traffic is the lifeblood of online businesses. It’s important for you to ensure that your website is attracting as much traffic as possible. In addition to building a great website, you also need to think about how you can attract more traffic to your website.

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8 Best Email Outreach Techniques That Convert

Cold emailing can be a nerve-wracking and time-consuming task. But that’s what makes it so challenging for businesses to succeed. If you’ve ever sent a generic or impersonal email campaign, you know what we mean. You end up spending hours thinking of new ways to make your next contact feel excited and valued as soon as they open your message. Fortunately, there are some things you can do to make cold emailing easier and more effective in getting responses. Here are 8 tips that might just change your outlook on cold emailing. Make your email short and to the point As simple as this tip sounds, it’s something many business owners fail to do. You’re doing yourself no favors by sending a generic cold email that’s just meant to get a response. Instead, write emails that are specifically designed to get responses from the people who are most likely to be interested in what you have to offer. Make your email short, and to the point without writing stories that people are not interested in. Convey what you need by legitimately addressing the problem and how you can provide a solution to it. Your email shouldn’t be more than 200 – 300 words. Never try to fakely praise people, and never use pre-made email outreach templates. People can easily identify these, as every business gets a lot of cold emails every day Change up your subject lines If your subject line doesn’t grab your recipient’s attention, there’s a big chance that they won’t open your email. Subject lines are your first chance to grab your recipient’s attention, so don’t waste it. You can definitely try changing up your subject line to see if it gets you more replies. A subject line that’s similar to the content in your email might get you more replies. Puns are always a good way to get attention and make your email more engaging. You can also try using negative words in your subject line to see if it gets your recipient’s attention. Negative words like “no”, “no way” and “don’t even think about it” are a good way to get your recipients to open your email. If you want to be a bit more creative, you can try using puns or making a play on the subject line. Be very personal and genuine While it’s important to follow all the tips mentioned above, it’s more important to be yourself in every communication you have with your contacts. You have to be very personal and genuine with all your prospects. Try to be honest about what you do, what you’re struggling with, and what you want to get out of your business. This is one of the best email outreach techniques. People need to feel that connection before they buy from you. You have to be personal and genuine. Be upright and honest about your values and your business. Be upfront about your goals In the cold email world, it is important to be upfront about your goals right at the start of your email. Doing this will help your recipients know what they’re getting into when they open your email. This is especially important when you’re targeting a specific person or industry. For example, if you’re sending a cold email to a marketer in the fitness industry, it’s good to be upfront about what you want to get out of the email. You can start your email with something like, “I’m reaching out because I’m interested in learning more about your company and how I can help.” Don’t be afraid to ask for a meeting Never hesitate or shy away to ask for a meeting or schedule a call. Asking for a meeting with a cold emailing prospect might sound too much. But in reality, you might be surprised by how many people actually are happy to meet with you for coffee or in a virtual meeting. Getting on a call always works better than a mere email. It gives you an opportunity to hear what the prospects have got to say, their fears, and worries, and convince them of how you can be a solution to their problems. If you can find a way to add value to your meeting without being salesy, you might be able to close a deal that would have otherwise fallen through if you had just stopped with the cold mail. Provide Value, Gain Trust Never ask people a favor for free. Before you send someone a cold email asking them to buy your products or your service, provide them with a value of some sort. It can be a blog post, a free ebook, or other resources. When you provide people with value in some way, they definitely will try to give you back something. Because you have helped them and have showcased yourself as an authority in your niche. This way you gain trust and now people are more likely to avail of your services. Whenever you use any email outreach techniques, offer a feature that can make people feel safe. For example, if you are offering a video editing service, tell people that you edit a 1 min video for free to showcase your expertise, or they can get a full refund if they are not satisfied with the service. This way people are more likely to trust you. Respond quickly, but carefully If you’re going to cold email, it’s important that you respond quickly. Otherwise, you won’t be able to get your name out there. It’s also important that you respond carefully. You have to make sure that your responses are specific and that you’re not wasting your prospects’ time. Keep your replies short and to the point and offer as much value as you can. Be metrics-driven When you cold email, it’s important that you track your efforts. This way, you can see what works best and make adjustments as necessary. In fact, HubSpot has a free content tracker you can use

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7 Tips to get more backlinks to your Website

Now that you have your blog up and running, the next step might seem like a minor one, but it’s actually one of the most important ones. Once you have your content out there for the world to see and read, you need to get backlinks (or in other words, links from other websites) to your blog. With a strong backlink profile, your website will have a higher domain authority and eventually will rank higher on Google Search Results. If you want to increase your website’s domain authority, traffic and ranking, concentrate more on building quality backlinks. Fortunately, with just a few simple steps you can accomplish this goal and strengthen your backlink profile. In this post, we will explain 7 different tips that will help you get more backlinks in just no time. Create Excellent Content to Get Backlinks We too don’t believe in the write-and-pray strategy to get traffic for any posts. But having quality content in the first place is essential to get quality backlinks. If your content is link-worthy, people never hesitate to share or link to your post. But it has to be. Don’t write for Google or SEO, write for your audience, and over time your post will get more traffic and rank higher. Spend more time on keyword research and finding the search intent for every keyword. Research more on the type of content that works best among the audience. And whenever you write a post, make sure that your content stands out from your competitors in one way or other. Be it the content length, images, infographics, statistics, or writing style, your content has to provide something extra that your competitors failed to. Spy on Competitors Every after targeting every possible keywords in your niche, you still may miss out some. That is why you have spy on your competitors. Syping on your competitiors is not a bad think at all. It will give you an idea about the content type that works best in your niche, missed out long tail keywords and new topics. Also use SEO tools like Ahrefs, SEMrush, and Mangools to find posts that your competitors get so many backlinks for. Track back the websites that have linked to your competitor’s website. Reach out to these website authors and ask them to link to your post as well. Fill the content gap between your website and your competitor’s website. And write a power post on the keywords that has a lot of scope and potential. With the help of these SEO tools, you can also find articles, content, and keywords that you can use to get more backlinks to your site. Use Attractive Elements Include content that is worth sharing in your post. For example, include infographics, or GIFs. Interactive elements like these are more likely to be shared. When other bloggers make use of your infographics in their posts, they usually provide you with a credit link. Take advantage of broken links If you find any article in your niche that has a broken link, make use of the opportunity. Contact the author and notify them about the broken links and how your post can be a better alternative to the linked content. This way you not only build a good network with other bloggers but also gain backlinks. Build an Editorial Calendar For each blog post you publish, make a note of the websites that have linked to similar posts, websites that have linked to your post, and also websites you have earlier linked to in your post. Reach out to these websites and just tell them about the new post you have published and ask for their feedback. Most of the time, if the content is worthy, bloggers usually provide a backlink without you even asking for it. That is why it is important to establish a long-term relationship with your fellow bloggers. Having an editorial calendar like this with all the backlinks and posts related details can help you stay on track, avoid publishing duplicate content, and make sure that you’re not missing out on publishing links. Guest Posting This is one of the best ways to get backlinks and also boost your link profile. Actively look out for opportunities to guest post on other popular blog in your niche. You can also try reaching out to influencers and try collaborating with them on an article. This can help your article get more eyeballs and sharing. There are a couple of things to keep in mind when partnering with an influencer. First, make sure that you pick an influencer that is relevant to your brand, topic, and audience. Second, make sure that you plan out how the collaboration will work. Decide on the topics that you want to cover and the order in which you want to cover them. Establish Relationships and Be consistent These are two more ways to get backlinks. Establish relationships with other bloggers and reach out to them, offering to exchange links. If someone refuses to link to you, don’t worry about it, there are many bloggers that are more than willing to exchanges links. Link Exchange is often seen as a black hat SEO strategy, but guinenly exchanging links without being spammy works great for building quality relationships and backlinks within the blogging community. Be Consistent on publishing content. Don’t write an article and just disappear. Consistent efforts are important for SEO and ranking. Don’t publish an article once a month and forget about it. You need to publish well-researched, informative articles at least once a week. , Don’t publish things that aren’t interesting to read or that aren’t worth sharing. Wrapping It Up Backlinks are essential for SEO, and they are one of the most powerful ways to help your website rank better in Google. With the right strategies and tactics, you can grow your backlink profile exponentially and gain more authority in your niche. Share this article with your friends who would love to learn more

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All you need to know about A/B testing

A/B testing is a technique that helps users see different versions of a website or app at once. It involves testing two versions of an online presence against one another to see which one gets more clicks, engagement, and conversion — and therefore which one should be the permanent version going forward. It’s used by companies of all types: from eCommerce sites looking to drive more traffic and sales to news outlets looking to increase reader engagement and even social media giants like Facebook and Google who use it to test design changes in real-time. A/B testing has become so popular because it makes it easy for any company — no matter how technical or advanced its digital marketing strategy — to get a quick understanding of which elements work best for their audience. What is A/B testing? A/B testing is a method used to compare two versions of a webpage and determine which one is more appealing to a specific audience. It’s been around for several decades but has become especially popular in recent years. Because digital marketers look for new ways to increase their Return on Investment (ROI) and get more people to consume their content. A/B testing is a form of user research that compares two versions of a webpage and determines which one is more appealing to a specific audience. How to do A/B Testing At its most basic, A/B testing is the process of creating two versions of a webpage: one “control” and one “test.” The two versions are then compared to see which performs better. If the test version gets more engagement than the control, then it is considered more successful, and therefore the permanent version going forward. To get started, you’ll want to come up with two different versions of the pages you want to test. These can be two different pages on the same site, or two different websites altogether. Next, you’ll want to collect some data on how people interact with these two pages. Collect data like: And Based on answers to these questions, you can conclude the version that is going to be the permanent version. When should you do A/B testing? A/B testing is most effective when you’re trying to find the best path to take in order to achieve a specific goal. While the method is useful and worthwhile in any scenario, it can be especially valuable when you’re doing market research and trying to figure out which tactics are working best for your audience. A/B testing is especially useful when you want to: Which tools to use for A/B testing There are a ton of tools that can help with A/B testing, but they can all be broken down into two categories: marketing automation and software. Marketing automation tools like Google’s AdWords, Facebook Ads Manager, and Amazon Ads can help you create unique versions of your ads and track which ones perform the best and are getting the most clicks. Software A/B Testing – Google Analytics and other software also lets you track website traffic, analyze how visitors interact with different pages, and see which ones get the most attention and clicks. You can use software like active campaign, Instapage, and Leadpages that have A/B testing feature included. The Benefits of A/B Testing There are multiple benefits to performing A/B testing of a webpage as well as an ad. Here I have listed a few of the benefits: Use cases for A/B testing Market research: A/B testing is excellent for finding out what content is performing best and what design changes are making the biggest impact. You can also use it to see what kind of content is working best, and what content is getting the least engagement. Optimization: A/B testing is a great way to optimize your overall digital marketing strategy. You can use it to optimize your design for specific devices such as mobile phones or desktop computers. You can also use it to find the best path to take for your business. Learning: A/B testing can help you learn more about what content works best for your audience. This is especially helpful if you run a blog or content-heavy site since you want to make sure your content is getting the most attention. Planning: Market research is a great way to help you plan your content for the future. You can use the data you collect to create a content calendar for the year and determine what posts to create next. Designing: Optimization can help you find out what elements on your website are getting the most clicks and engagement, which helps you find places to improve. Designing your pages around these elements can make your digital marketing strategy much more successful. Conclusion A/B testing is one of the most basic and effective tools for marketers to use in order to better understand their audience and their online experience. In just a few minutes, you can create two different versions of your website and analyze which one performs better. This can help you find out what changes are making the biggest impact on your audience, optimize your design for specific devices such as mobile phones or desktop computers, and learn more about what content works best for your audience.

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How to Start Affiliate Marketing in 2022 – Beginners Guide

Affiliate marketing has been around for a long time but it’s only recently that it’s really taken off. It offers brands and companies a new way to promote their products and services without having to invest in marketing or inventory. Affiliate marketers provide other businesses with a commission for every sale they drive through an affiliate link. This gives you revenue without having to sell anything yourself. With so many opportunities available, it’s easy to see why so many people are getting on board. However, as with any business venture, it requires some initial investment before ROI becomes apparent. Here we’ll outline the key steps you need to take in order to start affiliate marketing as an online entrepreneur. Create an Audience Affiliate Marketing becomes a cakewalk once you have got your audience. There are various channels for creating an audience. Social media platforms like Tiktok, Instagram, Facebook, LinkedIn, and Youtube can easily help you get a lot of followers. Or you can start your own blog and write about something you have knowledge or expertise about. And over time you will have a set of people who love reading your content. With an audience, it becomes easy to promote your affiliate links. Decide if affiliate marketing is for you We suggest that, if you’ve never tried affiliate marketing before, you start with a simple blog. The beauty of blogging is that you can learn as you go. There are countless guides on how to get started with blogging online. Once you perfect the art of blogging, you can think about expanding into affiliate marketing. There are pros and cons to both blogging and affiliate marketing. As well as the costs involved, you need to consider whether you have the writing, marketing, and sales skills to succeed. In addition, not every product is suited to be sold online. Before diving in, it’s worth considering if affiliate marketing is right for you. Conduct market research The quickest way to discover profitable niches is to conduct some market research. This can be done using Google Keywords or a keyword analysis tool. Once you know the interest and demand in your niche, you can find profitable and relevant products to sell. A profitable niche may not be the one you had in mind when you first started your research. But once you’ve found some profitable niches to sell in, you’ll find you can expand your offering very quickly. When you start affiliate marketing, it’s a good idea to start with a targeted niche market and, as you gain experience, you can try expanding to more general markets. It’s important to remember that the more specific you are the less successful you are likely to be. Be specific about your products but general about your niche. Find the Right Promotional Strategy There are various strategies and medium that you can use to promote your products. It need not always be a blog or website. There are various medium to promote your affiliate links. Here I have discussed some of those. i) Youtube – It is comparatively a quicker and easier medium to promote products. With youtube, it is easy to get several hundred or thousand views in a week a month. But in the case of a blog, you need to put in month-long efforts and SEO optimization to bring in that traffic. ii) Forums – There are many online forums where people have healthy conversations about the topics of their interest. Try to actively engage in these forums. Don’t just jump in and spam the community with your affiliate links. Keep providing value to the members of the forums, answer their questions and establish yourself as an authority in the niche. And after some time with every answer to the query try to slowly introduce your affiliate links. iii) Social Media – Make utmost use of social media platforms like Telegram, TikTok, or discord and keep posting content on a regular basis. Over time, as you gain more and more views, many will click on your affiliate links. The key is to be consistent, genuine, and provide value. Also, try to find any unique promotional strategy that fits your niche. Every niche is different so is the strategy for them. Maintiain a Balance If you try to promote your affiliate products, don’t just keep on promoting. Don’t make every video, reel, or blog post a promotional content. You must concentrate largely on providing informational content. There must be a perfect balance between informational and promotional content. Out of 10 reels, 6 must be information and 4 can be promotional. Always maintiain this balance. Promote Genuine Products Affiliate marketing is not a one day game. So, skip the idea of promoting cheap, fake and scammy products for the sake of earning some quick bucks. It is a long-term game. Only promote products and services that you find useful, legit, and can add value to people. Promoting scammy products can greatly reduce the trust people have on you and your content. Select the Affiliate Network There are thousands of affiliate networks out there and you want to choose a network that has products that fit your niche. To choose the right affiliate network, perform market research to find out which networks are most relevant to your niche. It is important to make sure that the affiliate network is legitimate and that its products are relevant to your niche. You can also apply to indivdual affiliate programs of companies. Find out if the network is properly registered with the appropriate authorities and is trustworthy. It’s important that you pick an affiliate network that is legitimate and has products that are relevant to your niche. Write articles to promote your product. The key to a successful start of affiliate marketing is the quality of the content you produce. It’s important that the content you deliver is interesting and helpful for your readers. As you keep writing content, you begin to build your list of subscribers. If

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