Cold emailing can be a nerve-wracking and time-consuming task. But that’s what makes it so challenging for businesses to succeed. If you’ve ever sent a generic or impersonal email campaign, you know what we mean.
You end up spending hours thinking of new ways to make your next contact feel excited and valued as soon as they open your message.
Fortunately, there are some things you can do to make cold emailing easier and more effective in getting responses. Here are 8 tips that might just change your outlook on cold emailing.
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Make your email short and to the point
As simple as this tip sounds, it’s something many business owners fail to do.
You’re doing yourself no favors by sending a generic cold email that’s just meant to get a response. Instead, write emails that are specifically designed to get responses from the people who are most likely to be interested in what you have to offer.
Make your email short, and to the point without writing stories that people are not interested in. Convey what you need by legitimately addressing the problem and how you can provide a solution to it.
Your email shouldn’t be more than 200 – 300 words. Never try to fakely praise people, and never use pre-made email outreach templates. People can easily identify these, as every business gets a lot of cold emails every day
Change up your subject lines
If your subject line doesn’t grab your recipient’s attention, there’s a big chance that they won’t open your email. Subject lines are your first chance to grab your recipient’s attention, so don’t waste it.
You can definitely try changing up your subject line to see if it gets you more replies. A subject line that’s similar to the content in your email might get you more replies. Puns are always a good way to get attention and make your email more engaging.
You can also try using negative words in your subject line to see if it gets your recipient’s attention. Negative words like “no”, “no way” and “don’t even think about it” are a good way to get your recipients to open your email. If you want to be a bit more creative, you can try using puns or making a play on the subject line.
Be very personal and genuine
While it’s important to follow all the tips mentioned above, it’s more important to be yourself in every communication you have with your contacts. You have to be very personal and genuine with all your prospects.
Try to be honest about what you do, what you’re struggling with, and what you want to get out of your business. This is one of the best email outreach techniques. People need to feel that connection before they buy from you.
You have to be personal and genuine. Be upright and honest about your values and your business.
Be upfront about your goals
In the cold email world, it is important to be upfront about your goals right at the start of your email.
Doing this will help your recipients know what they’re getting into when they open your email. This is especially important when you’re targeting a specific person or industry.
For example, if you’re sending a cold email to a marketer in the fitness industry, it’s good to be upfront about what you want to get out of the email. You can start your email with something like, “I’m reaching out because I’m interested in learning more about your company and how I can help.”
Don’t be afraid to ask for a meeting
Never hesitate or shy away to ask for a meeting or schedule a call. Asking for a meeting with a cold emailing prospect might sound too much.
But in reality, you might be surprised by how many people actually are happy to meet with you for coffee or in a virtual meeting.
Getting on a call always works better than a mere email. It gives you an opportunity to hear what the prospects have got to say, their fears, and worries, and convince them of how you can be a solution to their problems.
If you can find a way to add value to your meeting without being salesy, you might be able to close a deal that would have otherwise fallen through if you had just stopped with the cold mail.
Provide Value, Gain Trust
Never ask people a favor for free. Before you send someone a cold email asking them to buy your products or your service, provide them with a value of some sort. It can be a blog post, a free ebook, or other resources.
When you provide people with value in some way, they definitely will try to give you back something. Because you have helped them and have showcased yourself as an authority in your niche. This way you gain trust and now people are more likely to avail of your services.
Whenever you use any email outreach techniques, offer a feature that can make people feel safe. For example, if you are offering a video editing service, tell people that you edit a 1 min video for free to showcase your expertise, or they can get a full refund if they are not satisfied with the service. This way people are more likely to trust you.
Respond quickly, but carefully
If you’re going to cold email, it’s important that you respond quickly. Otherwise, you won’t be able to get your name out there. It’s also important that you respond carefully.
You have to make sure that your responses are specific and that you’re not wasting your prospects’ time. Keep your replies short and to the point and offer as much value as you can.
Be metrics-driven
When you cold email, it’s important that you track your efforts. This way, you can see what works best and make adjustments as necessary.
In fact, HubSpot has a free content tracker you can use to track your messages. You can use this tool to track your emails and see which ones are getting the best response.
This way, you can make adjustments as necessary and keep your content focused on what your audience wants to read. You can also look at some of the best email tracking tools to see what other businesses are doing.
Wrapping up
Cold emailing is definitely not easy, but with these tips, you can make it easier. Remember these best email outreach techniques and tips as you write your cold emails, and you’ll be on your way to getting the most out of this
