3 Best Free AI Logo Generators in 2022

/ Business Software, Software Comparison /

A Logo is absolutely essential for any brand, be it an online store or a completely offline brand. This is a piece of art that helps people recognize your brand. An image is worth a thousand words. That’s what every logo does. The logo is used to register a brand in people’s minds. A logo is not just an image, but an identity that speaks about a brand, its values, and its ethics. It is a valuable, low-cost marketing strategy. There are companies that have spent millions of dollars on their logo. It might seem crazy but for every brand and business that wants to market itself to the audience, a logo is absolutely essential. Here we have listed our top 3 best AI-based Logo generators that are absolutely Free! Read to find out what they are. 3 Best Free AI Logo Makers Creating a logo is an art. You can hire a graphic designer to get your logo. But hiring a designer can cost you a lot and finding an expert in the field is a tough job. If you are starting out with a low budget, or experimenting with design patterns using a logo maker is a better alternative. There are a lot of AI tools in the market that can help you easily create logos for your brand based on the preferences you choose. These tools are helpful if you are low on budget and need to have a lot of choices and designs to choose from. 1. Logomaker.net Logomaker.net has an amazing library of designs and logo templates. A Quick Guide setup with questions that recommend amazing collections of logos for your brand based on your answers. The created designs have no watermark and there are no limitations on the number of images you can download. The best and highly recommended free logo makers in the list with 100% transparency, and no compromise on the image quality. You can download images in three different formats namely PNG, JPG, and SVG. The logos created are free to use for commercial purposes as well. Logomaker.net is available as a web application and as a mobile application as well. 2. Canva The designs created using Canva are completely free for Commerical Usage. The interface is beginner friendly. Nothing can beat Canva in customization and designs. With the Free Version of Canva, you get access to a limited set of templates and elements for logo creation. Whereas in the pro version you get a library of excellent logo designs and elements that you can easily customize and download. Resizing the images, and changing the image format and quality are absolutely simple. It also has an inbuilt background removal and image compression feature. If you are a student, you can get to access the pro version for free using your student email, which is an added advantage. 3. Zarla It is a web application, for creating logos. Enter your brand name, niche, slogan, and the reason why you need a logo. Based on your input, Zarhttps://www.zarla.com/la will create an amazing list of logos. You can either customize your icons or search from the library of icons that Zarla suggests for you. When it comes to customization, you can change the color, font size, slogan, background, icons, font spacing, and margin. Once you are happy with the finished product, click on Free download. The interface is easy to access. You need not signup or create an account to create or download your logos. The logo sent to your email is about 5000×5000 in resolution and in PNG format. To download your logo in various sizes or to resize it, you need to complete a survey. Features to look for in your logo maker Wide Variety of Icon Library – Best Logo Makers should have a wide variety of designs and a lot of design templates to choose from. Typography – It must offer different styles and a variety of fonts/typography. Every field may require a different design type. A good logo maker should have designs for every field. High-Resolution – Must allow downloading of images at high resolution and in different formats and sizes. Copyright Free – The icons, designs, and fonts used in the logo maker should be copyright free. Also, the logos created using the logo maker should be given a commercial usage license, to use the logos for commercial purposes. Ability to customize – Logo maker should allow us to customize the generated designs to our liking. User Interface – The user interface must be easy to use and understand. A complicated user interface can make the customization process difficult and tiresome. Pros and Cons There are several advantages and disadvantages to choosing a Logo Maker over a professional designer. Here we have listed them out. Pros Cheap – It is a cheap and affordable alternative to hiring a professional graphic designer. Lots of Designs – You get access to lots of design templates and you can customize the designs however you want. Fast – Creating a logo will take just a few minutes. The overall process is quick and efficient. Easy – Logo Makers make creating a logo an easier, hassle-free process. cons Generic – The designs are usually generic and don’t reflect the brand much. Lack of Originality – The design that you chose might have already been chosen by any other brand. There is a solid lack of originality. Conclusion Having a logo for your brand is mandatory. Free logo makers like these can help you create awesome logos for your brand. This can be useful for bloggers, small businesses with low budgets, and people experimenting with different design styles. This article would have definitely provided you with valuable information. What logo maker do you use? Drop your answers in the comments!

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4 Best SEO Plugins for WordPress Websites in 2022

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There are tons of SEO plugins in wordpress. About 46 pages and nearly 12 plugins are recommended on every page. Oh! That’s a lot to choose from. With so many options in hand, which ones are actually good for your website? Should you trial and error to find it out? That would be a daunting task to do definitely. We have taken that burden off your shoulders, and have come up with a list of the 4 best SEO plugins for your wordpress website. Read to find out what they are. A good SEO plugin should cover all the basic as well as the advanced SEO techniques. It should suggest SEO Optimization recommendations that can further improve the SEO of the website. Also, each of the plugins mentioned below has got both a free as well a pro version. Try out the free version and you can switch to the pro if you really are satisfied with it. Rank math If have already used Yoast SEO, then try shifting to rank math and you can see the differences right away. The on-page SEO factors that rank math targets are efficient and they help your site rank higher. It offers all the features for free that are mostly accessible only as a premium feature in other plugins. If you score 100 or above 80 in rank math doesn’t mean your article will go viral. These are the recommendations and SEO suggestions and are not guaranteed results. Keyword Suggestions – They suggest keywords and you can add up to 5 keywords as your ranking keywords which is not available in other plugins. If you have the pro plan you can straight away see the google trends of the chosen keyword and how it is performing all over the world. AI Writing Tool – You will also get access to content AI which is an AI writing tool. You get 5 free credits. You can write and optimize up to 5 articles for free using this tool. For additional processing, you need the pro version. The AI Content Writing tool will give you suggestions and recommendations based on the articles that rank on the first page of google. With the target country name and focus keyword, content AI will give your insights and recommendations about how similar articles are performing on the web. Also, it will suggest additional keywords, and questions you need to target. You need not upgrade to a pro plan in case you are in need of extra credits to analyze more content. You can buy just the credits separately for about $0.38 per credit. Schema – Easily generate schema for your content. If your content is a review about a product, add the review schema to your content for better ranking. Generate Sitemap – With all these SEO plugins, you can create sitemaps, update meta descriptions, and URLs, and can also integrate analytical tools at some level. Yoast SEO This is the OG of the SEO plugins. Every wordpress developer recommends Yoast and they have been in the market for a number of years. Back in time, Yoast SEO was the only SEO plugin that was there for wordpress sites. But with time, many competitors entered the market, but not many are aware of the alternatives. Plugin Variations – Yoast has different SEO plugins based on the type of your website. For woocommerce, they have an exclusive Yoast SEO woocommerce version. Similarly, there are variations in the SEO plugin depending on your website type. This is really a drawback. Because you may need to install multiple of these Yoast SEO plugins for complete and better optimization. Adding too many plugins can affect your overall site’s performance. Resources – But they have got an ocean of resources available to teach you everything about SEO and how to use their plugins to optimize your site for SEO. Readability – This feature points out all possible readability-related mistakes to make your article better. You will get real-time suggestions on the factors you should possibly improve in your article to make it understandable. Some of the suggestions include sentence length, using too much passive voice, subheading distribution, and much more. SEO – The SEO feature suggests the best on-page SEO techniques. Based on how optimized your content is, you will get a Red, Orange, or Green indicator. SEO press Data Import – If you already have an SEO plugin, you can easily import all the metadata and post data to SEO press. Interface – The interface is extremely simple to use. Easy to disable or enable features. On-Page SEO – For every page and post you have the options to add a title, meta tag and also some advanced options like no follow links, redirection, add social links, and other advanced SEO settings. You can check all the SEO settings inside the editor itself which is a unique feature. Pro Version – At $39 dollars you can optimize an unlimited number of websites. Affordable – It also comes with all SEO features and techniques but is affordable, it is an absolute stealer at this price. AIO SEO AIO SEO will give you the best SEO techniques and things you need to optimize. If you have hosted your website on Hostinger, then AIO SEO comes preinstalled Beginner Friendly – Best for beginners or someone starting out and practicing SEO techniques. Sitemap – It replaces the default sitemap with its own sitemap. Open Graph metadata – To share your post on social media with the right title, tags, categories, etc., No inbuilt integration – Unlike Rankmath and SEOpress, AIO SEO doesn’t come inbuilt within the elementor and post pages. File Edits – Can easily edit robots.txt and htaccess files with the dashboard Wrap Up SEO tools are the pillars of any website. Just creating extraordinary content isn’t enough. Your website must get traffic for visitors to consume your content in the first place. SEO helps your website get more eyeballs and traffic. It is

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How to Add Profile Photo for Users in WordPress – 5 Easy Steps

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By default, WordPress doesn’t allow users to upload a profile picture. If your website’s content is contributed by multiple authors, then having an author bio dedicated to every author along with their profile image/avatar is essential. In this article, we have covered in detail how to add profile photo for users in wordpress for free on your wordpress website using a simple and easy plugin. Step 1: Install and Activate the Basic User Avatars Plugin By Stranger Studios. Step 2: Click on the All Users menu From the Menu in the WordPress Dashboard. Step 3: A List of all the current users including the admin registered on your site gets displayed. Step 4: To add an author image for any particular user, Click on the Edit Link below their name. Step 5: After clicking on the Link, Scroll down to the Avatar Section, Here you have all the features that enable you to upload your Profile Pic. Click on Upload File and upload the avatar image for the user. And Click on the Update User Button. You have successfully added an author image to a WordPress User. This plugin is used because it is extremely lightweight. The interface is simple to use and understand.

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What Is Link Cloaking, Why It Matters, and Plugins You Need

/ What is /

If you are one of those affiliate marketers or a blogger. You probably would have used affiliate links in your websites, blog posts, or campaigns. And you should have also heard about the term link cloaking a lot. But if you are not quite sure about the term, in this article you will learn in detail about what link cloaking is, the benefits of link cloaking, and the best free wordpress plugins for link cloaking. What is Link Cloaking? Link Cloaking is changing a long ugly looking link to a simple link with your brand/website name attached. The structure of these affiliate links follows a generic pattern. The pattern mostly goes like Website url+ ref + your name/id. The problem with these links is their length and structure. At the very first sight, these affiliate links look quite fishy and are not very trustworthy. Many of your website visitors might refrain from clicking these links. With the increase in the number of Internet scams and phishing these days, people try to be aware and are usually very wary of clicking any links that look malicious or not so trustworthy. This can be a problem if you are into affiliate marketing seriously. Link cloaking is a technique that comes to the rescue. With this technique, you can easily transform your affiliate links into nice-looking, trustworthy recommendation links with your website’s brand name and URL attached. This makes visitors who click those links feel safe. Benefits of Link Cloaking a) Statistics – If you use any link cloaking tool to cloak your links, it becomes easy to collect analytics about the number of people who have clicked on the links, their demographics, and other information. This will help you to choose the right products for your audience. b) Improves the Click Through Rate – Nobody wants to click on a random link with lots of numbers and characters. This makes the look so suspicious. But by clocking your link, you make it look so professional and this will increase the overall CTR. c) Redirection based on Geolocation – In link cloaking tools, you can set conditional redirections based on the user’s geographical location. If a user from Canada clicks on an amazon affiliate link, you can redirect him to the Canadian version of the site using the link cloaking tool. d) Make links look pretty – Link Cloaking makes your links look short and pretty. e) Builds your brand’s authority – By using your brand’s name in affiliate links, you increase the reputation and authority of your brand. f) Single-point link Updation – Outsmarts all the other benefits. If you need to update your affiliate link, you can update it at a single point. g) Increases email delivery rates – Using Affiliate Links in the email usually lands your email in the spam folder, because google’s spam detection algorithm, categorizes affiliate links as spam. By Link Cloaking, you reduce the risk of your email being marked as spam. h) Bypass Ad blockers – Ad blockers are good at blocking affiliate links. By Cloaking your links you can easily bypass ad blockers. Best WordPress Plugins for Link Cloaking Link cloaking requires tools to convert your affiliate links to trustworthy links. There are several free as well as paid tools that can help you cloak your links easily. The main difference between the paid and the free tool is the limit/ the maximum number of links you can convert in a day/month. People try to avoid and not use affiliate links because they don’t feel very safe using them and it also makes your website’s reputation questionable. Even if you genuinely recommend a good product or a service, a long affiliate link can make it look like a marketing strategy.That is why it is important to cloak them. Here I have listed the Top 4 Free Link Cloaking plugins that you can use for your affiliate links. Easy Affiliate Links Compatible with both the Classic and the Gutenberg WordPress editor. But the free version doesn’t offer you the statistics and information on how many people clicked your links. For every affiliate link, you can add a name, description, categories, original affiliate URL, type of cloaking, the cloaked or shortened URL, anchor text, target, direction type, and no-follow. This plugin makes it easy to manage all the affiliated links in a single place. You can have a better overview, and also edit the links if needed. EasyAzon – Best Plugin For Amazon Affiliate Links If you are an amazon associate member, then it is a tedious task to manage all the links. But with easyazon as the name states, it becomes completely easy to manage all the links in one place. The plugin is free to download and there is no limitation on the number of sites you can use it on. Easy to set no-follow property, and target attribute. Cloaks the affiliate links. The best part about this plugin is its ability to localize affiliate links. Based on the location of the visitor, easyazon automatically redirects them to the amazon site specific to their location. This increases the overall commission and purchase rate. A quick view of the product pops up along with the product details, buy now, and pricing when a user hovers over the affiliate link cloaking with easyazon. URL Shortify It works for any links. This plugin shortens the links and makes them look simple, easy, and pretty. It comes with a free tracking feature that lets you track the audience who have actually interacted with the shortened URLs. The special feature is unlike Bitly and other URL shorteners, which add their own domain name to the shortened URL. URL Shortify doesn’t add its own brand name to the shortened URLs. Instead, you can add your own domain name. This increases the overall brand reputation and trust. It has a search feature, that makes it easy to search for any particular link from the heap of links. you can also

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4 Must-Have WordPress Security Plugins

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There are certain features that are absolutely necessary and are not negotiable for any security plugin. They are Malware Scanning, Malware Cleaning, Firewall, Vulnerability detection, Brute force protection, Activity log, and Two-factor authentication. Also, security plugins shouldn’t consume too much of resources, or send excessive alerts or notifications. The User interface must be easy to use and understand. Pricing should also be affordable. Here are our recommendations for the top 4 Free WordPress Security Plugins that keep your site secure and safe from predating eyes of hackers. Malcare – The Best Free Security Plugin Malware Scanning – The free version comes with a malware-scanning feature. It can scan malware in files, databases as well as wordpress core. The scanning is deep and flawless. With an advanced self-learning algorithm, malcare learns new and updated malware and virus signatures by scanning more than 200000 websites every single day! That is a huge number for real. With this data in hand, it can easily find any malware on your site. It doesn’t give too many false positives or frequent and unimportant alerts. The Free Version doesn’t point out the exact location of the malware, which you can get in the paid version of the plugin. But for a security plugin with the free version, it is more than any other security plugin has to offer, the most effective one on the list. Captcha Protection – It can protect your wordpress login screen from bots and brute force attacks using a Captcha. Manage Site – You can easily manage all the elements of the site like Themes, Plugins, and Users from the dashboard. Site Performance – Unlike other security plugins, malcare doesn’t perform malware scans inside your site. Instead, the scanning is performed in malcare’s dedicated server thus not consuming system resources or increasing the page size. Lacks Basic Security Features – Though it is the best free plugin for malware scanning without a doubt, it doesn’t have any basic security features like 2FA, Login Masking, Periodic System Backup, etc.., You need to buy a pro plan for advanced features. Defender – Best Free Basic Security Plugin Login Masking – You can change the default wordpress username from admin to any other name. Brute Force Prevention – This plugin can prevent Brute force attacks. It has lockout features. You will get notified when someone tries to brute-force your site. Automatic lockout of IP addresses, that try to brute-force or log in with invalid usernames Captcha Protection – Add a captcha to the comment form. IP Blocking – Block, Blacklist, and Whitelist certain IP ranges. Blacklist certain IPs based on user agents Report – A detailed report about the failed login attempts along with the user’s IP, date, and time, makes it easy to identify the hackers. Bot Protection – Adds captcha form for bot protection. Backup – This plugin has a backup feature included. No need to have a separate plugin for backup. You can schedule your automatic backups. Disable file editing – It can disable editing files. Prevent people from accessing the important files in wordpress like license.txt, wp-config-sample.php htaccess – Ability to modify the content of htaccess from the dashboard Complex Interface – Firewall works great but similar to sucuri it is quite complex to set up. It comes with the ability to add custom rules to your firewall, if you are an experienced tech you can make the utmost use of it. Vulnerability Protection – Protection against common vulnerability attacks like XSS, and Pingback by accessing xmlrpc.php. Wordfence Malware scanning – Wordfence performs malware scanning based on signature matching, comparison, and keyword matching. WAF – It has a firewall that can block IP ranges. You can whitelist and blacklist a list of IPs. 2FA – Wordfence comes with a two-factor authentication feature. This makes logging into your admin panel more secure. Slowdowns your site – But it performs all the scanning inside your wordpress site which can reduce your website’s speed and processing power. Pro Plan – With a premium plan you get access to premium scan signatures, real-time signature updates, reputation checks, and geo-blocking. The malware scanning feature isn’t as efficient as malcare. Wordfence reports a website is affected by malware if it is listed on the google blacklist. This can result in a lot of false positives. Malware Cleaning – If wordfence finds malware, and you choose to clean it in the free version, you have two options. They delete all deletable files and repair all repairable files. If you choose to delete, then there are also chances of your site breaking, because sometimes wordfence removes the custom code in the process which can break your site. The premium version offers premium malware removal for an additional fee which can cost you $490 above the premium fee. Sucuri – Best Malware Cleaner Online Scanner – Sucuri has an Online scanner called the site check It can’t scan the complete site but only the files that are publicly available for check. This scanner catches the common and publicly known malware from your sites. Plugin – The plugin is better than the site scanner. Malware Scanning – The malware scanner is unreliable and isn’t that great. Resources – It uses up your server resources which can significantly affect the site’s performance and speed greatly. Malware Cleaning – To clean up your malware, you need to raise a request to sucuri by filling out the form with the details. Though the scanner is quite unreliable with lots of false positives, the clean-up is absolutely spotless. You will have a completely malware-free site in less than a day Firewall – Sucuri firewall act as a layer between your site and the attacker. The firewall works great but the setup process is complicated. Audit Log – If someone tries to login in multiple attempts, the activity is recorded and can later be reviewed. But there aren’t any security measures to prevent them like a captcha, lockout, or alerts. The audit log tracks all

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Buying a Domain: A Simple Guide to Get You Started

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The very first step of starting any online business or creating a website is having the right domain name that exactly reflects the goals and ideology of your website. If you are looking to buy a domain for your website, then you might be confused with lots of choices and options. This article will guide you on how you can buy the best domain name for your website at the cheapest price from the best provider in the market. Best Domain Name Registrars in 2022 Godaddy – Definitely a well-known brand that comes into your mind, the moment you think about buying a domain name. And their customer service is exceptional. Most expensive on the list. Free whois protection. Namecheap – It is great not just for domain names but also for web and email hosting. If you are planning to buy both domain name and hosting services, then Namecheap is the best choice. The user interface is beginner friendly and you can manage your domain as well as hosting in a single panel. Cloudflare – You probably would have known Cloudflare for its amazing CDN service. But, not many are aware that they offer an amazing domain name service at a much cheaper price than the market price. The cheapest on the list. And they are one of the reputed and trustworthy tech brands. But one thing to be aware of is that if you buy a domain from Cloudflare you can use only Cloudflare’s DNS which is free. But you should have some basic knowledge about how to set up DNS. Also, there is no live customer system. If you have good technical knowledge then Cloudflare is your must-go option. Porkbun – You get .com at $9.49 with free whois protection included. The renewal price is cheaper than other providers. The support system is not 24×7 but a chat-based system. If you are quite comfortable with domain management, it is a good option. Google Domains – They offer .com domains for $12 a year. Simple interface and they don’t upsell you with unnecessary extra add-ons. With Google Domains it is extremely easy to integrate your Domain Name with popular platforms in a single click. Need not copy-paste the nameservers back and forth. The price is a bit on the higher side compared to other providers, but it is worth paying for the ease of use. What to look for in a Domain Registrar Here is a list of features that can help you evaluate the trustworthiness of any domain registrar. With a lot of companies offering domains at the cheapest price, it becomes a tedious task to find the best from the rest. This list will make the filtration easier. Here is what you should look for in a domain registrar before making your choice of purchase. SSL Certificate – A domain registrar must offer an SSL Certificate for every domain you purchase. SSL certificate is mandatory for the security of your website and a domain registrar should offer it. Privacy Protection – The domain registrar should offer a privacy protection feature. A Privacy Protection feature is used to hide the contact details of the owner of the domain from the whois database. This acts as a layer of security and spam protection. Though it is optional whether to choose it or not, a reliable domain registrar should offer you this feature in the first place. Renewal Rate – The renewal rate is the rate at which the domain name renews after the initial subscription period gets over. Most people fail to notice the renewal rate while purchasing a domain. Certain Domain registrars charge the cheapest initial purchase fee but their renewal rate will be 3 times the initial price. A good domain registrar should charge a reasonable renewal rate. Customer Support – Domain Registrars should offer timely customer support in case of issues or problems. Not many people are technically equipped to solve a domain-related issue. Therefore, it is essential for the domain registrar to offer reliable timely help at times of technical issues. Security and Reliability – The Registrar should be a reliable and well-established brand name in the market. Mistakes to avoid when you buy a domain name Here are a few mistakes that people often make while making their domain name purchase. People are not even aware of these and continue to do it on consecutive purchases as well. That is why we have pointed out some of the common mistakes that people make while purchasing a domain. Buying from CMS platforms – CMS platforms like Wix, Squarespace, web flow not just helps you build your websites, but also offers your hosting and domain name. But if you compare the pricing of these domain names in these CMS platforms with the market price, these CMS platforms charge you extra dollars for the convenience they offer. When you buy a domain name from these CMS there is no need to integrate the domain name servers. Everything is taken care of by the CMS platform itself. But this doesn’t come free, it comes with that little additional charge. If you are looking to save money, it is better to buy your domain name outside and integrate it with these platforms. Check the Renewal Price – Whenever you buy a domain, the prices for the first 12 months are going to be very cheaper. But most people fail to notice the renewal price rate that is charged after the initial 12 months. It can be several times your initial price. You might end up spending a lot more money in the following years. Ignoring Privacy Details – Always enable the Privacy Protection feature (whois protection). Invest some extra money in protecting your contact details and other private details. Every reliable Domain Seller will provide you with this option. Many people ignore it as an unnecessary expense. But it will protect your details whenever someone tries to whois your domain name. Without Enabling privacy protection, your data

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How Anchor Text Affects SEO Score

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An anchor text is a link that is highlighted and takes visitors to a new resource or page when clicked on. Usually, it is colored to differentiate it from the rest of the text. An anchor text is enclosed within <a> tags in HTML. Here is an example of an anchor text ‘ <a href=”https://design2deploy.com”> web designing studio </a>’ In this article, you can find detailed information about What anchor text is, Types of anchor text, distribution, and How anchor text affects SEO score. Why is anchor text a big deal? Using the correct phrase for your anchor text is important for user experience and accessibility. Anchor text is also a significant SEO factor because they play a major role in making a site accessible better. Which of the following anchor text is easy to understand? Obviously, the second anchor text (dog toys) is more meaningful and depicts what the linked content is about. Your anchor text should be descriptive and not be generalized or just mention an action like click here. It should explain to you the content where you will be taken to on clicking it. Just a “Click here” for a visually impaired person will convey nothing about what action will be performed when a link or button is clicked. Whereas a more specific and descriptive anchor text like “About Us” will assist them better in understanding the result of their actions. How Does Anchor Text Affect SEO? Anchor Text helps you to understand more about what a page is all about. A perfectly drafted and targeted anchor text helps your site rank better and also get more traffic. How does a simple anchor text determines the ranking of your webpage for a keyword? Let’s say you have a blog post about the “10 best online games.” A page has linked to this blog post with an anchor text, best online games. This gives google very little indication that your blog post has content related to the best online games. If several other sites link to the same post with more or less similar anchor texts like online games, top 10 online games, games to try, etc.., Google becomes pretty confident that your blog is about online games. And now if people search for this particular keyword, the chances of google showing your blog post on the first few pages are high (provided you also have your other SEO factors right), On the contrary, if the website that linked your blog post, uses completely irrelevant anchor texts, google gets confused about what exactly is the content of your blog post and your blog post will never rank for any keyword in general. Google has explicitly mentioned in its patent that anchor text influences the ranking and it is one of the crucial and undervalued ranking factors. A Similarly undervalued ranking factor is the Alt text of Images. They are mostly unnoticed and not a lot of people put the effort into getting them right. A Decade back, every website and blog use keyword-rich anchor text. Google revised its algorithm and introduced the First Update of the Penguin Algorithm. After this algorithmic update, Google started penalizing every website that used keyword-rich anchor text to a greater extent. A lot of bloggers saw a great downfall in their traffic. And with every new rollout of google algorithm updates, they started to become more stringent on keyword stuffing. Not just the anchor text, but also the text surrounding it plays a major role in ranking. One of Google’s patents says that the Data surrounding the link both on the left and right side of the link and the anchor text associated with the link will be used to determine the overall context of the link. Google expects anchor text to be specific about what resource will be displayed when a visitor clicks on it. Google in its SEO Starter Guide has clearly mentioned that an anchor text should i) Use descriptive text – This should provide users a gist about what the content linked to is about. ii) Have concise words – Never try to stuff your keywords in your anchor text. Keep them concise, and meaningful. iii) Keep it short – Also, make your anchor text short and to the point, Don’t make your anchor text long. iv) Make your links obvious – Highlight your anchor text with bold and bright colors and make it stand out from the rest of the text. Types of anchor text There are several types and variations of anchor text. Here we have listed them all with their explanation and an example for better understanding. a) Partial match – A Partial Match anchor text contains a part of the keyword of the linked Page. If the linked page is about Different Types of Diets. The anchor text might be How Diet Helps. Here the keyword diet from the linked page is being used. But not all the words. b) Exact match – Using exactly the same word or phrase that the linked page is targeting or is about. Eg: If there is a post on different types of diets. The anchor text would be exactly the same that is, Different types of diets. c) Generic – These anchor texts are the ones that you can find almost everywhere. Anchor texts with common and generic words like Click Here, Read More, etc.., are a few examples of generic anchor texts. d) Branded – Using the name of a brand or a company as it is as an anchor text. An example would be Coca-Cola, Dominos, etc.., These types of links are hard to build. You can use platforms like HARO to build branded anchor text for your website. e) LSI – Using the related keyword phrases within the anchor text. This type of anchor text produces a high click-through rate. At the same time, it is possible for your site to get penalized if you overuse this magic wand. f) Naked – The

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7 Email Marketing Mistakes To Avoid

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Email marketing is an extremely effective tool for reaching your target audience on a consistent basis. Unfortunately, there are also so many pitfalls in this world of email marketing that could easily ruin your campaign. If you’re not careful then you may end up with a list of emails that no one opens or responds to and that would be the worst thing that could happen to your email marketing campaign. This post will help you avoid those pitfalls and instead create a successful email marketing program for your business. Let’s take a look at some of the most common email marketing mistakes to avoid in order to unlock the true potential of your campaign. Not using logos in your Campaign Always try to use your brand logo for your email campaigns. This helps your brand stand out from the crowd and encourages people to open your emails. They are likely to see your logo in other places too and this will create an impact on their mind about your brand and help them associate with your brand closer. Your logo should be Unique, Memorable, and Simple. It helps people recognize your brand easily. Visuals can retain in the human brain for a longer period than mere words. With your logo used in email campaigns, you indirectly make it easier for people to remember your brand better. Not Including A Call-To-Action This probably is one of the most important parts of your email marketing campaign. What do you want people to do when they receive your emails? A Call-to-action is something that you must have in every single email, especially the ones that are driving lead generation. Integrating a call to action that encourages people to take some sort of action is mandatory. It could be clicking a link, downloading an offer, calling a telephone number, completing a form, taking an action, etc. This is the most important part of your campaign and if you’re not including a call-to-action then you’re missing out on a huge opportunity for your business. You may be sending out emails in bulk but without a solid call-to-action, you’re actually not driving any action from your readers. Not having an Attractive Subject Line This is another one of those email marketing sins that you may be committing without even realizing it. You may have noticed that a lot of emails that you receive have a short and sweet subject line. What you may not have noticed is that these subject lines are almost always followed by a short and to-the-point call to action. Subject lines like these are almost ‘hear back’ subject lines. As soon as you see the subject line of an email you should be tempted to open it. The subject line of your email must be Clear, Concise, and Short almost like a mini-call-to-action. Emails with great attention-grabbing subject lines are proven to increase the overall Open Rate. Some examples of attention-grabbing subject lines include Forgetting to Research your Audience This is a big one. You have written a killer email and it hasn’t gone anywhere. This usually happens because you are not targeting the right audience for your emails. If you target the wrong audience, then the chances of your emails getting opened are extremely low. Not doing proper field research for your email campaigns could cost you a lot of business. You need to make sure that you do some prior research about your audience, and their interests and target them with the right email campaigns. Using A/B testing tools and Email Marketing Automation tools can greatly help you achieve this goal. Not Having a Purpose in Your Email This may sound a little bit weird but it is important. Writing an email that’s got a great subject line and a great call to action is essential. But creating emails that have a clear purpose has a great chance to be opened. You have to intentionally put a purpose for your emails for people to open them. You need to make sure that every email that you send has an intention behind it. The purpose will help your emails stand out from the rest because it will make them more likely to be read and opened. Not Testing Your Emails Some email campaigns might work great and some might not. There are many factors that drive the open rate of any email campaign. But testing your email campaigns will give you greater insights into what kind of emails perform well amongst the audience. A/B testing your email campaign will help you understand better the timings at which your emails get a better open rate, subject lines that work better, and the overall format that convinces most of your audience into clicking on your email. Tests like these will give you a better knowledge of your audiences, their interests, and what else you can improve to make your campaigns better. Broken Link or Images Sometimes when sending out emails, people forget to include the right links and images or misspell the links. Though this might seem like a small mistake, it can ruin your email campaign completely. Getting readers to take an action or click on a link is an enormous task. And ruining it all by including a broken link can spoil the reputation of your brand. You have lost a lead! Take utmost care while including links, images, logos, and any external resources. Double-check if everything works as expected before sending out your emails. Not Choosing the Right Content Flow You’ve written a fantastic email, filled with amazing content and a call to action so people can sign-up for your email list. But no one signs up. So what exactly are you doing wrong? Start by changing the layout of your content in your email. Start with the call-to-action at the top of the email and then move on to the content. Make sure that both the call-to-action and the content are positioned in such a way that

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5 Surefire Ways to Increase Website Traffic

/ How to Guide /

Today’s digital world offers an abundance of opportunities for businesses to reach potential clients. Thanks to search engines, the internet has become a mega paperback for businesses looking to reach potential customers. However, with such great exposure comes a great deal of competition — and that can be a challenge for many new businesses. If you have recently started your blog/website or you are searching for additional ways to increase traffic to your site, then this article is for you! Here are 5 surefire ways to increase website traffic. 1. Build an optimized and efficient website It is advisable to keep your website as lean as possible. The more content your site holds, the more it will weigh down your SEO and decrease your website’s speed. In this digital era, your website has to be lean and mean. You must keep all unnecessary content off your website. This way, you can optimize the content which is relevant and make it easy for Google to find and rank your site higher. What is unnecessary content? – Anything that doesn’t serve a purpose for your business or that is only taking up space on your website. You’ve probably noticed that many new websites have a ton of unnecessary content. This is one of the quickest and easiest ways to lose traffic. Also, a website’s load speed is a major ranking factor and by having a well-optimized website you can rank better and get more traffic. 2. Keep writing and publishing great content You have the power to attract more traffic to your website by publishing more quality content. When writing content, you must keep three things in mind: relevance, length, and style. To make sure your content is relevant, do proper research. This research will inform you about your audience’s wants, needs, and problems. Once you know what your audience wants, you will be able to create content that is more relevant and helpful. When it comes to length and style, there are certain tips you should keep in mind. Length is obviously determined by the content itself. However, if you want to keep your site optimized, you should keep an average of 800 to 1500 words per article. Your writing style depends on your audience. If you are writing for a business audience, then you should use a more formal tone. If you are writing for a casual audience, then you can go with a friendly tone. 3. Guest Post A guest post is an article that is published on a third-party website under an author’s name and bio. It is written by an author/writer who is not directly associated with the website to which the article is contributed. A guest post is a great way to increase your online visibility and credibility as a blogger. It gives you the opportunity to write about a topic of your interest to a wider audience, build relationships, network, and generate leads for your business. Writing a guest post is also an opportunity to demonstrate your writing skills and your ability to produce high-quality content that will attract new clients and followers. To get started, find reputed blogs that are looking for guest writers to contribute content. Then, contact them directly via email or phone and ask if they would be interested in having you contribute. 4. Use Interactive Elements Use interactive elements in your blogs like quizzes, surveys, free e-books, and attractive infographics and GIFs. These elements will not only make readers engage in your content, but also help you gain more backlinks, Infographics like the one above are used to convey information in a short manner using visually attractive graphics. By creating these infographics, other blogs will make use of your infographics and will provide you with a backlink as a credit. This is one of the ways to get backlinks and also increase the visibility of your website. When you provide value to your readers through free e-books, kits, or other resources readers are more like to sign up. This will build up the email prospects that you can use in the future to easily promote your content or market your products. 5. Promote your Content In addition to your website, you have the option to attract more traffic to your business by promoting your content on various platforms. There are various free platforms where you can promote your content. Some examples are Tumblr, Pinterest, Reddit, quora, medium, Twitter, Facebook, and email marketing. Whenever you write any new blog post, never fail to also post about your blog on these sites as well. Even if you get very few likes and comments initially, keep doing it consistently. Over time you will be amazed by the results. Platforms like Tumblr, medium, quora, and Reddit have already got so many monthly visitors. By promoting your content on these platforms your content gets so many eyeballs easily, If your content is worthy and provides value to the readers, you can easily get more backlinks and visitors to your website. Ultimately, the best way to promote blog posts is to be consistent and produce high-quality content that is relevant to your audience’s interests. By doing so, you’ll likely gain traction and visibility in the blogosphere, allowing you to promote your blog posts wherever possible. Conclusion Above are the surefire ways to increase website traffic. These are not only effective but they are quick too! The best part is that they don’t require a lot of time, effort, or money to implement. By following these steps, you can quickly increase your website’s traffic. Website traffic is the lifeblood of online businesses. It’s important for you to ensure that your website is attracting as much traffic as possible. In addition to building a great website, you also need to think about how you can attract more traffic to your website.

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Types of Web Hosting, What Should You Choose for your Website?

/ Business Software, Software Comparison /

There are different types of web hosting. It is easy to get confused with the hosting plans. Deciding what to choose for your business, blog, or online store can be a tedious task. Understanding the different types of web hosting and choosing the right one for your business is essential. Your website’s speed, performance, and security are decided by the type of web hosting and the provider you choose. To make this task easier for you, here we have listed down all the different types of web hosting, their pros, and cons, and which one will be the best for your business. Shared Hosting In shared hosting, multiple sites are hosted on a single server. And the resources of that server are shared among the websites that are hosted on it. This type of hosting is most suitable for websites with Low-traffic and websites that are starting out. Pros Pricing – The biggest advantage of shared hosting is its price. Shared hosting costs you under $50 for an entire year. Beginner Friendly – The user interface and settings are beginner friendly. With shared hosting, there are very limited options. This makes it easier for anyone to use the interface and change the settings without messing up things, Cons Performance Issues – Your website can have performance issues. Since several websites are hosted on the same server. If any other website that is sharing your server, receives more traffic and is consuming too many resources, this will have a significant impact on your website as well. Security – Websites hosted in shared hosting are at risk of getting hacked or having security issues. If any other website gets hacked and affects the server then the chances of your website getting hacked are quite high. Limited Resouces – Limited access to resources. Certain themes, plugins, or software might require additional memory resources, it is not possible to use this kind of software on your website Who is it for? If you are either starting out, experimenting with your blogging career, hosting a low-traffic website like a portfolio and are tight on budget then it is the best affordable and suitable option. If you have a resource-intensive website, then the load time and performance will be comparatively low. Best Shared Hosting Providers Greengeeks, Hostgator Cloud Hosting Instead of hosting all your website data on a single server along with other servers, cloud hosting will host your data on multiple servers. Pros Page Performance – Since your website is hosted on multiple servers, even if any of the servers get damaged, crash, or have a lot of traffic, then the data will be fetched from any other nearby servers. Traffic – Cloud hosting can handle a lot of traffic. Load Speed – With cloud hosting you get better performance, speed, and uptime compared to shared hosting. Easily Scalable – It is a robust and scaleable hosting model. If your website gets too much seasonal traffic you can easily increase the limit of your resources without having to switch the hosting plan. Upgrading and downgrading your hosting plans and resources become much easier. Security –Your website will get automatic periodic backups. Cloud hosting providers in general offer amazing security features and even dedicated IP based on the type of cloud hosting you choose Cons Cloud Hosting has very limited cons. Pricing – Cloud hosting is a bit expensive compared to shared hosting but offers many features. Who is it for? If your website gets a medium amount of traffic, then cloud hosting is your go-to choice. Best Cloud Hosting Provider Hostinger, Namecheap VPS In a VPS hosting, you will get a dedicated private virtual server. How does it differ from typical shared hosting? In shared hosting, all the resources are shared, if anybody consumes a lot then you will be left with what is remaining. This can affect your site. But in the case of virtual hosting, your website will get dedicated resources within the server. Pros Resources – Allocation of dedicated resources for your website. Trafic – VPS can handle a large amount of traffic and also sudden spikes in traffic. Scalability – Resources are easily scalable. Performance – Greater site performance and loading speed due to dedicated resource allocation. Your website’s performance will not be affected by other websites hosted on the server. Cons Expensive – It is more expensive than Cloud Hosting. Need Technical Knowledge – You should have some amount of technical knowledge to set up and handle VPS hosting. Who is it for? If your website gets huge traffic and consumes heavy resources, then VPS is an excellent option. For e-commerce websites, and blogs with great traffic VPS works the best. Also, It is a great and affordable alternative to dedicated hosting. Best VPS Hosting Provider Hostinger, Liquid Web Dedicated Hosting In a dedicated hosting environment, you will get an entire server dedicated just to your website. Pros Secure – Extremely secure compared to other hosting plans. Since the server is not shared at all, there is no possibility of security attacks on server side. Technical Expertise – You definitely should have solid server and hosting knowledge, and prior experience to manage dedicated hosting plans. Robust – A highly reliable, robust hosting system with advanced functionalities and flexibility. Cons Expensive – It is the most expensive hosting option out of all other types of hosting. Who is it for? This type of hosting is particularly suitable for websites with extremely large traffic and sites that don’t want to share their resources.you have full control over your configuration settings Best Dedicated Hosting Providers Liquid web, Namehero Managed cloud hosting An administrator will help you do all the tasks. Features offered in managed hosting differ from provider to provider. Pros No Technical Expertise needed – You need not hire a developer to work things out every time you change your business plan, or increase or decrease your resource. Dedicated Tech Support – You will be provided with a network manager who

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